For Paramount’s 100 year anniversary, Devastudios has created a new logo for the film studio. A different angle, wider view, a sunrise, and a more realistic rendering make for a fantastic update to an iconic logo. I really cannot wait to see this on a big screen at the theatre. I bet it’s it’s even more gorgeous animated.
Video of the Week: Saul Bass Pitches the New Bell System Logo (1968)
I always love seeing into the brain of a designer for a branding, especially for iconic logos. This is Saul Bass’ pitch video for the amazing 1969 Bell Telephone rebranding. Everything is explained, including what the old logo stood for and why it didn’t work in the new, post-war USA. This is definitely inspirational and a must watch. It is 26 minutes long, but it’s worth it. Pop some popcorn and watch it, kids.
Video of the Week: Making the Logo: Calligraffiti (Calligraphy by Niels Shoe Meulman)
This is the new pictorial monogram for composer Matías Nadal, which shows both piano keys and an M and N. It’s classic; this look will not age. So simple as well! All around, a great logo. As of right now I think this will be in my top ten posts of the year. I love it that much.
When the new Ben Sherman logo and branding was released, a lot of people expressed their displeasure over how “boring and lifeless” the new logo was. Sure, by itself it’s rather plain. But how often would it ever be by itself? Almost never! And as you can see, the rest of the Ben Sherman branding looks pretty damn good and is the perfect accompaniment to the tall, clean sans serif type. This is one of the best store designs I’ve seen in awhile, and I can put away everyone’s thoughts about the logo because of it.
Logo designed in-house, store design by Brinkworth
Designer of the Week, Veteran’s Day/Remembrance Day Edition: Hat Trick, for their identity for IWM
One of my favorite rebrands this year belongs to IWM, which stands for Imperial War Museums. Previously, there was one solid identity that had an aesthetic specific to WW2. Not many people realized there were actually five museums and they didn’t just cover the second World War…it didn’t help that the name was actually Imperial War Museum (no S!) either.
The new branding is much more graphical than the previous branding, and the mark can be seen in basically everything: the website features the three blocks, as do bags and other takeaways. It is very unified, and I always enjoy a good unified brand. I also appreciate the mark in itself; it’s said that it’s supposed to represent how war can push and pull, shaping people’s lives. It’s also said to show the I, the W, and the M. While it’s not that easy to see, I bet many people will get that.
And to all the veterans out there: thank you.
A+ on…everything. Concept, execution, colors, everything. I adore everything about it.
Torotoro sushi and saki bar identity by Savvy