THE EM SPACE

It takes a bit of genius to take something like the stripes on a zebra’s forehead to make an absolutely stunning logo. It gets props from me.

by Glazer

(Source: logodesignlove.com)

Cool design of the day.

by Peter Megert

It’s amazing how we can still identify simple, every day packaging without it’s branding. It’s also amazing how beautiful something so common can be when just painted white.

This is an ongoing series with one whitened object a day for 100 days (they’re on day 10), so hurry up and follow Brand Spirit now.

(Source: underconsideration.com)

Video of the Week: Michael Jordan Files Lawsuit in China for Improper Use of His Name

A Chinese sports company has decided to use the basketball great’s name for a business without his permission. Michael Jordan has decided to sue, but you should hear him talk about why he’s doing it. This just doesn’t sound like your normal celebrity lawsuit. He’s very serious about being honest and fair to his fans. It’s a good listen for everyone involved in branding.

“It’s not about the money. It’s about principle.”

(Source: underconsideration.com)

Designer of the Week: Tim Boelaar

(Source: grainedit.com)

I adore this cheeky rebrand for British shoemaker F. Troupe.

(The name over the center of the letterhead is a really nice touch.)

by Collin Pinegar

(Source: formfiftyfive.com)

Video of the Week: Fresh Impressions on Brandmarks From My 5-Year-Old by Michael Ladd

You’ll laugh and you might even “aww!” a little bit, but you can’t deny the power of logos after seeing this. There were many brands that this wee kid knew just by their brandmarks.

(Source: underconsideration.com)

Designer of the Week: Rosie Lee

As promised!

It’s that time of year again! Here are the worst identities of 2011, as voted by Brand New readers.